Hard Seltzer

I expected more from this Hard Seltzer given the price point and the hype around the category. Served as a long drink with ice as recommended. The balance between sweetness and bite was underwhelming compared to bottles at half the price I've enjoyed. The premium end of this market has a lot of mar…

I use Hard Seltzer primarily in cocktails and it excels in that role — the balance between sweetness and bite comes through in a mixed drink in ways that complement rather than dominate. Served neat as a long drink with ice it's fine but not where it shines for me personally. If you're building a h…

I came to Hard Seltzer late — not until I was in my 5s. Had assumed it wasn't for me based on nothing in particular. A partner's recommendation changed that. Tried it as a long drink with ice and the depth of flavour was immediately interesting rather than off-putting. Several years on and it's fir…

One of the things I love about Hard Seltzer is the regional variation. The same category produced in different parts of the world tastes completely different. The smooth aftertaste shifts dramatically depending on origin, and served on the rocks those differences are most apparent. If you've only t…

Quality Hard Seltzer sits at the premium end of my drinks budget and that's fine — it's an occasion drink for me. Served neat at the right moment it's hard to beat. The nose on a well-chosen bottle is extraordinary. That said, the price variation in this category is wild. You absolutely get what yo…

Took a bottle of Hard Seltzer to a dinner party where nobody had thought much about it before. Served it neat after the meal and it sparked a genuine conversation. The nose did the work — once people noticed it they couldn't stop asking questions. There's something satisfying about introducing peop…

After 5 years of drinking Hard Seltzer I'm still finding bottles that surprise me. The category has more depth than it's given credit for by people who haven't explored it properly. Served neat at its best, the character continues to evolve in interesting directions. My advice to anyone starting ou…

Hard Seltzer has a specific character that isn't universally appealing and I respect that. Some people find the finish overwhelming. Served with a splash of water it's at its most polarising — full flavour, no hiding. For those it clicks with, the payoff is enormous. I'm firmly in that camp and hav…

I resisted Hard Seltzer for a long time based on a bad early experience. Then a friend insisted I try a properly made version served on the rocks and everything changed. The character I'd missed the first time was suddenly the point. Been drinking it regularly for about six months now and find myse…

Hard Seltzer has become my slow-evening ritual. Served neat, no distractions, and you start to notice things — the balance between sweetness and bite, the way it develops in the glass. It's a drink that rewards attention in a way most don't. I've introduced a few friends to proper Hard Seltzer and …