Not for everyone — but definitely for me

Sake has a specific character that isn't universally appealing and I respect that. Some people find the finish overwhelming. Served as a long drink with ice it's at its most polarising — full flavour, no hiding.

For those it clicks with, the payoff is enormous. I'm firmly in that camp and have been for years. If you're on the fence, try it in the right setting with someone who drinks it well.