Finally understand what the fuss about Bourbon is

I spent years not getting Bourbon. Tried it a few times, found it fine, moved on. Then I had it served on the rocks by someone who knew what they were doing and the complexity on the palate landed differently. Something clicked.

Since then I've been actively exploring the category and find it more rewarding than almost anything else in my drinks cabinet. The learning curve is real but so is the payoff on the other side.